Estrategia de marketing (Registro nro. 14106)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01395nam a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14106 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250910100552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000121s1998 cl r 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UTEM |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | cl |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Number source | 21 |
| Classification number | SUTEM |
| Item number | G971 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guler P., Daniela |
| 9 (RLIN) | 36783 |
| 245 10 - TITLE STATEMENT | |
| Title | Estrategia de marketing |
| Remainder of title | Japón : Mercado potencial para el vino chileno |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Santiago, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 h. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tesis (Ingeniero de Ejecución en Comercio Internacional) -- Universidad Tecnológica Metropolitana, 1998. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marco teórico; Introducción; Cap. 1 El vino chileno; Principales productores y exportadores de vino en el mundo; Análisis del mercado asiático; Cap. 2 Estudio de mercado; Perfil de Japón; El mercado japonés del vino; Estrategia de marketing; Japón; Estrategia de marketing para Japón; Conclusiones |
| 592 ## - | |
| -- | tesis |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | VINO |
| General subdivision | COMERCIO |
| Geographic subdivision | CHILE |
| 9 (RLIN) | 26345 |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | ESTRATEGIA Y TECNICA |
| Source of heading or term | |
| 9 (RLIN) | 5734 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | CHILE |
| General subdivision | COMERCIO EXTERIOR |
| Geographic subdivision | ASIA |
| 9 (RLIN) | 36784 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PROMOCION DE EXPORTACIONES |
| 9 (RLIN) | 18937 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Loayza A., Patricia |
| 9 (RLIN) | 36786 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Altamirano Velizar, Rodrigo, |
| Dates associated with a name | prof. guía |
| 9 (RLIN) | 6209 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | 2118 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Tesis |
| 3 | SUTEM/G971/1998 |
| 6 | 6910-2000 |
| 5 | UTEML00014327 |
| 4 | DO/Entregado:13/03/ANA:007/2000 |
| 8 | 20000121 |
| -- | Tesis Consulta |
| h | c 1 |
| -- | Administrative |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Trabajo de Titulación | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 21.01.2000 | SUTEM G971 1998 | UTEML00014327 | 09.03.2024 | c 1 | 09.03.2024 | TRABAJO DE TITULO | DO/Entregado:13/03/ANA:007/2000 |