Marketing directo aplicado a la pequeña y mediana empresa (Registro nro. 15083)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01470nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15083 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250129064428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 001016s2000 cl r 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UTEM |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | cl |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | SUTEM |
| Item number | R458 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reyes Seisdedos, Irene |
| 9 (RLIN) | 39044 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing directo aplicado a la pequeña y mediana empresa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Santiago |
| Name of publisher, distributor, etc. | UTEM, Facultad de Economía y Administración, Escuela de Comercio Internacional |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 306 h. |
| Other physical details | cuadros |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Seminario (Ingeniero de Ejecución en Comercio Internacional) -- Universidad Tecnológica Metropolitana, 2000. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cap.I: Introducción al marketing directo: beneficios, fundamentos y ámbito del marketing directo; Cap.II: Planificación, segmentación y presupuesto en marketing directo; Cap.III: La oferta en marketing directo; Cap.IV: Los medios y el marketing directo; Cap.V: Regulación de bases de datos; Cap.VI: Aplicación de marketing directo. Caso práctico empresa Transtecnia Chile Ltda. |
| 592 ## - | |
| -- | tesis |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING DIRECTO |
| 9 (RLIN) | 39045 |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PEQUEÑA Y MEDIANA EMPRESA (PYME) |
| Geographic subdivision | CHILE |
| Source of heading or term | |
| 9 (RLIN) | 7570 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Scotti Vargas, Roberto |
| 9 (RLIN) | 39046 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Altamirano Velizar, Rodrigo, |
| Dates associated with a name | prof. guía |
| 9 (RLIN) | 6209 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | 2118 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Tesis |
| 3 | SUTEM/R458/2000 |
| 6 | 7388-2000 |
| 5 | UTEML10023679 |
| 4 | DEP: COMINT/Entregado: 31/10/Ana. 154/2000 |
| 8 | 20001016 |
| -- | Tesis Consulta |
| h | c.1 |
| -- | Administrative |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Trabajo de Titulación | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 17.10.2008 | SUTEM R458 2000 | UTEML10023681 | 09.03.2024 | c. 2 | 09.03.2024 | TRABAJO DE TITULO | ||||||
| Trabajo de Titulación | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.10.2000 | SUTEM R458 2000 | UTEML10023679 | 09.03.2024 | c.1 | 09.03.2024 | TRABAJO DE TITULO | DEP: COMINT/Entregado: 31/10/Ana. 154/2000 |