Investigación de mercados (Registro nro. 20547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05643na a22007331 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20547 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250701091600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981101s2003 at spa u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706861882 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789706861887 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UTEM |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | mx |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | C563 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| 9 (RLIN) | 52028 |
| 245 1# - TITLE STATEMENT | |
| Title | Investigación de mercados |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | International Thomson, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 830 p. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Económico administrativos |
| 9 (RLIN) | 32443 |
| 595 ## - | |
| -- | -----naa--11-----1a----- |
| 500 ## - GENERAL NOTE | |
| General note | Traducción: Jorge Blanco; revisión técnica: Pablo Alfredo Neri Delgado |
| 534 ## - ORIGINAL VERSION NOTE | |
| Edition statement of original | 4th ed. |
| Publication, distribution, etc. of original | Harcourt College, 2001 |
| Introductory phrase | Versión original en inglés |
| Title statement of original | Basic marketing research |
| International Standard Book Number | 0-03-021104-2 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte I: Introducción a la investigación de mercados y definición del problema; Parte II: Diseño de la investigación; Parte III: Métodos de recopilación de datos; Parte IV: Formulario de recopilación de datos; Parte V: Muestreo y recopilación de datos; Parte VI: Análisis de datos; Parte VII: Informes de investigación |
| 592 ## - | |
| -- | libros |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INVESTIGACION DE MERCADOS |
| 9 (RLIN) | 2955 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Source of heading or term | |
| 9 (RLIN) | 29 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Rosana |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | 21015-BB |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | 21048-BC |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Carlos |
| 991 ## - | |
| -- | ANALITICAS |
| -- | 10 |
| -- | 20010810 |
| -- | UTM01 |
| -- | 1612 |
| 991 ## - | |
| -- | ANALITICAS |
| -- | 10 |
| -- | 20010810 |
| -- | UTM01 |
| -- | 1654 |
| 991 ## - | |
| -- | ANALITICAS |
| -- | 10 |
| -- | 20010810 |
| -- | UTM01 |
| -- | 1703 |
| 991 ## - | |
| -- | PAULINA |
| -- | 20 |
| -- | 20021122 |
| -- | UTM01 |
| -- | 1133 |
| 991 ## - | |
| -- | VERSION114 |
| -- | 10 |
| -- | 20021226 |
| -- | UTM01 |
| -- | 2311 |
| 991 ## - | |
| -- | ALEX |
| -- | 20 |
| -- | 20030516 |
| -- | UTM01 |
| -- | 1548 |
| 991 ## - | |
| -- | ROSANA |
| -- | 20 |
| -- | 20030618 |
| -- | UTM01 |
| -- | 1324 |
| 991 ## - | |
| -- | ROSANA |
| -- | 20 |
| -- | 20030618 |
| -- | UTM01 |
| -- | 1331 |
| 991 ## - | |
| -- | ROSANA |
| -- | 20 |
| -- | 20030618 |
| -- | UTM01 |
| -- | 1334 |
| 991 ## - | |
| -- | ROSANA |
| -- | 20 |
| -- | 20030618 |
| -- | UTM01 |
| -- | 1335 |
| 991 ## - | |
| -- | ROSANA |
| -- | 20 |
| -- | 20030618 |
| -- | UTM01 |
| -- | 1335 |
| 991 ## - | |
| -- | PAULINA |
| -- | 20 |
| -- | 20030624 |
| -- | UTM01 |
| -- | 1448 |
| 991 ## - | |
| -- | VERONICA |
| -- | 20 |
| -- | 20030721 |
| -- | UTM01 |
| -- | 1438 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44891-2003 |
| 5 | UTEML50045732 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Consulta Sala |
| h | c 1 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44892-2003 |
| 5 | UTEML50045729 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 2 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44893-2003 |
| 5 | UTEML50045727 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 3 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44894-2003 |
| 5 | UTEML50045728 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 4 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44895-2003 |
| 5 | UTEML50045725 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 5 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44896-2003 |
| 5 | UTEML50045726 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 6 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44897-2003 |
| 5 | UTEML50045730 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 7 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44898-2003 |
| 5 | UTEML50045723 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 8 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44899-2003 |
| 5 | UTEML50045724 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 9 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44900-2003 |
| 5 | UTEML50045721 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 10 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44901-2003 |
| 5 | UTEML50045722 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 11 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44902-2003 |
| 5 | UTEML50045719 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 12 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44903-2003 |
| 5 | UTEML50045720 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 13 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44904-2003 |
| 5 | UTEML50045717 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 14 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44905-2003 |
| 5 | UTEML50045718 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 15 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44906-2003 |
| 5 | UTEML50045715 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 16 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44907-2003 |
| 5 | UTEML50045716 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 17 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44908-2003 |
| 5 | UTEML50045713 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 18 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44909-2003 |
| 5 | UTEML50045714 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 19 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Colecc. Reserva |
| 3 | 658.83/C563 |
| 6 | 44910-2003 |
| 5 | UTEML50045711 |
| 4 | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |
| 8 | 20030516 |
| -- | Reg.-Reserva |
| h | c 20 |
| -- | Administrative |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045732 | 09.03.2024 | c 1 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 1 | 658.83 C563 | UTEML50045729 | 30.06.2024 | c 2 | 09.03.2024 | LIBRO | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | 28.12.2016 | 30.06.2024 | ||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 1 | 658.83 C563 | UTEML50045727 | 16.04.2026 | c 3 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | 16.04.2026 | |||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045728 | 09.03.2024 | c 4 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045725 | 09.03.2024 | c 5 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045726 | 09.03.2024 | c 6 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045730 | 09.03.2024 | c 7 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045723 | 09.03.2024 | c 8 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045724 | 09.03.2024 | c 9 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045721 | 09.03.2024 | c 10 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045722 | 09.03.2024 | c 11 | 09.03.2024 | LIBRO MISCELANEA | COLECCION PASIVA | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045719 | 09.03.2024 | c 12 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045720 | 09.03.2024 | c 13 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045717 | 09.03.2024 | c 14 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045718 | 09.03.2024 | c 15 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045715 | 09.03.2024 | c 16 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045716 | 09.03.2024 | c 17 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045713 | 09.03.2024 | c 18 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045714 | 09.03.2024 | c 19 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 | |||||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 16.05.2003 | 658.83 C563 | UTEML50045711 | 09.03.2024 | c 20 | 09.03.2024 | LIBRO MISCELANEA | CO: BIBLIOTECOLOGIA/Entregado: Junio/Ana. 124/2003 |