Marketing de guerra aplicado a las universidades (Registro nro. 20792)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01420nam a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20792 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125064606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981101s2004 cl 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UTEM |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | cl |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | SUTEM |
| Item number | L321 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Larenas Quintero, Marcela Alejandra G. |
| 9 (RLIN) | 52600 |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing de guerra aplicado a las universidades |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Santiago, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 159 h. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Trabajo de titulación (Ingeniero Comercial) -- Universidad Tecnológica Metropolitana, 2004 |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I. Marco teórico; II. Descripción y funcionamiento de la industria; III. Análisis industrial; IV. Análisis de grupos estratégicos; V. Análisis del marketing de guerra en las universidades; VI. Tendencias; VII. Conclusión; VIII. Anexos; IX. Bibliografía |
| 592 ## - | |
| -- | tesis |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | UNIVERSIDADES |
| Geographic subdivision | CHILE |
| 9 (RLIN) | 14457 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Source of heading or term | |
| 9 (RLIN) | 29 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pérez Crignola, Patricia Alejandra, |
| Dates associated with a name | prof. guía |
| 9 (RLIN) | 5835 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Rosana |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | 2148 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Carlos |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Tesis |
| 3 | SUTEM/L321/2004 |
| 6 | 13543-2004 |
| 5 | UTEML500488610 |
| 4 | DEP:TESIS PROVIDENCIA/Entregado: Septiembre/ANA. 128/2004 |
| 8 | 20040818 |
| -- | Tesis Consulta |
| h | c.1 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSHA |
| -- | Tesis |
| 3 | SUTEM/L321/2004 |
| 6 | 13544-2004 |
| 5 | UTEML50048607 |
| 4 | DEP:TESIS PROVIDENCIA/Entregado: Septiembre/ANA. 128/2004 |
| 8 | 20040818 |
| -- | Reg.-Tesis |
| h | c.2 |
| -- | Administrative |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Trabajo de Titulación | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 18.08.2004 | SUTEM L321 2004 | UTEML50048610 | 09.03.2024 | c.1 | 09.03.2024 | TRABAJO DE TITULO | DEP:TESIS PROVIDENCIA/Entregado: Septiembre/ANA. 128/2004 | |||||
| Trabajo de Titulación | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 18.08.2004 | SUTEM L321 2004 | UTEML50048607 | 09.03.2024 | c.2 | 09.03.2024 | TRABAJO DE TITULO | DEP:TESIS PROVIDENCIA/Entregado: Septiembre/ANA. 128/2004 |