Marketing internacional / (Registro nro. 23179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00891nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23179 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241205172559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060707s2000 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8473562607 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | clsautm |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | sp |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | G216 3a ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | García Cruz, Rosario |
| 9 (RLIN) | 58031 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional / |
| Statement of responsibility, etc. | Rosario García Cruz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| Remainder of edition statement | rev. y act., 2000. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Escuela Superior de Gestión Comercial y Marketing (ESIC), |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 378 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte I. Visión global del marketing internacional; Parte II. Formulación de estrategias en marketing internacional; Parte III. El marketing mix internacional; Parte IV. Control e implementación del marketing internacional. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING INTERNACIONAL |
| 9 (RLIN) | 20399 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Rosana |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Griselda |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 07.07.2006 | 658.83 G216 3a ed. | UTEML50054188 | 09.03.2024 | c. 1 | 09.03.2024 | LIBRO | CO.: RESERVA BSHA/Entregado: Julio/Ana. 096/2006 |