Los 80 conceptos esenciales de marketing de la A a la Z / (Registro nro. 23269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01298nam a22002657ar4500 |
| 001 - CONTROL NUMBER | |
| control field | 23269 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251217162734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060822s2003 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8420540110 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | clsautm |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | sp |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | K87o |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 989 |
| 245 14 - TITLE STATEMENT | |
| Title | Los 80 conceptos esenciales de marketing de la A a la Z / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Pearson Educación, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 179 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | El autor presenta 80 conceptos esenciales de marketing. "... marketing no consiste en un esfuerzo de venta a corto plazo, sino en un esfuerzo de inversión a largo. Si el marketing se hace correctamente, se realiza antes de que la empresa haya hecho cualquier producto o decidido entrar en un mercado; y el marketing continúa, con posterioridad a que la venta se haya realizado". |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de Dionisio Cámara y Sergio Bilbao; conceptos bilingüe: inglés-español; español-inglés. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Main entry of original | Kotler, Philip |
| Publication, distribution, etc. of original | John Wiley & Sons, 2003 |
| Introductory phrase | Versión original en inglés |
| Title statement of original | Marketing insights from A to Z. 80 concepts every manager needs to know |
| International Standard Book Number | 0-471-26867-4. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Source of heading or term | |
| 9 (RLIN) | 29 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ANALISIS DE MERCADO |
| 9 (RLIN) | 15694 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Rosana |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Griselda |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 12.09.2006 | 658.802 K87o | UTEML50054476 | 09.03.2024 | c. 1 | 09.03.2024 | LIBRO | DO/Entregado: Septiembre/Ana. 112/2006 |