El estilo McDonald's. (Registro nro. 24285)

Detalles MARC
000 -LEADER
fixed length control field	01733nam a22004215 4500
001 - CONTROL NUMBER
control field	24285
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250603115711.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	070724 2007sp spa u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	84-234-2480-4 (obra)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	84-234-2468-5 (colección)
040 ## - CATALOGING SOURCE
Original cataloging agency	UTEM
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code	sp
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.4012
Item number	E81m
245 03 - TITLE STATEMENT
Title	El estilo McDonald's.
Remainder of title	Métodos para conectar con el consumidor
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Barcelona:
Name of publisher, distributor, etc.	Deusto,
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	191 p.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Grandes casos empresariales
9 (RLIN)	60946
500 ## - GENERAL NOTE
General note	Traducción: Eurolink
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	Esta obra, basada en una selección de artículos, muestra algunos de los métodos que ha adoptado McDonald's para conectar y establecer puentes de comunicación y entendimiento con su mercado, como por ejemplo alianzas con Disney, distintas campañas en defensa del medio ambiente, especialmente mediante su alianza con un potente grupo ecologista, que refuerza la imagen de McDonald's como empresa comprometida con su entorno y con la conservación de la naturaleza
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	GESTION EMPRESARIAL
General subdivision	ESTUDIO DE CASOS
9 (RLIN)	60947
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARCAS
General subdivision	ESTUDIO DE CASOS
9 (RLIN)	55851
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING DIRECTO
General subdivision	ESTUDIO DE CASOS
9 (RLIN)	60961
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MCDONALD'S (RESTAURANTES, CAFETERIAS, ETC.)
9 (RLIN)	60986
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Noren, D.L.
9 (RLIN)	60987
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bryman, Alan
9 (RLIN)	60988
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Stillman, Todd
9 (RLIN)	60989
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Eckhardt, Giana M.
9 (RLIN)	60990
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Houston, Michael J.
9 (RLIN)	60991
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Livesy, Sharon M.
9 (RLIN)	60992
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Lashley, Conrad
9 (RLIN)	60993
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Boje, David
9 (RLIN)	60994
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Driver, Michaela
9 (RLIN)	60995
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Cai, Yue
9 (RLIN)	60996
904 ## - LOCAL DATA ELEMENT D, LDD (RLIN)
a	Rosana
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a	ING.COM.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a	Griselda

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Public note
				Estantería Abierta	BIBLIOTECA CAMPUS PROVIDENCIA	BIBLIOTECA CAMPUS PROVIDENCIA		658.4012 E81m	UTEML50069078	09.03.2024	c 1	09.03.2024	LIBRO	Entregado: Julio/Ana. 081/2007