Fundamentos de marketing / (Registro nro. 24685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01167nam a22002897ar4500 |
| 001 - CONTROL NUMBER | |
| control field | 24685 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251217162734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071031s2003 mx 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702604001 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702604001 (CD) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | clsautm |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K87 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 989 |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Pearson Educación, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 589 p. : |
| Other physical details | tablas, figuras + |
| Accompanying material | 1 disco compacto |
| 500 ## - GENERAL NOTE | |
| General note | Versión original en inglés: Marketing: an introduction. |
| 500 ## - GENERAL NOTE | |
| General note | Discos compactos extraviados. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Title | Parte 1. Fundamentos de marketing y del proceso de marketing; Parte 2. Evaluación de oportunidades en un entorno de marketing dinámico; Parte 3. Desarrollo de la estrategia de marketing y mezcla de marketing; Parte 4. Extensión del marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADMINISTRACION DE MARKETING |
| 9 (RLIN) | 31390 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMERCIALIZACION |
| 9 (RLIN) | 14916 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Source of heading or term | |
| 9 (RLIN) | 29 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 21776 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Cecilia |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | pepp c.2 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Alejandro |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bodega | BIBLIOTECA CAMPUS CENTRAL | BIBLIOTECA CAMPUS CENTRAL | 658.8 K87 | UTEML50068317 | 09.03.2024 | c 1 | 09.03.2024 | LIBRO | Entregado: Diciembre/Ana. 173/2007/Entregado: Marzo/Ana. 020/2011 | ||||||
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 1 | 658.8 K87 | UTEML50086599 | 09.12.2025 | c 2 | 09.03.2024 | LIBRO | Entregado: Diciembre/Ana. 189/2009 | 09.12.2025 |