Dirección de mercadotecnia : (Registro nro. 3014)

Detalles MARC
000 -LEADER
fixed length control field	00657nam a22001931ar4500
001 - CONTROL NUMBER
control field	3014
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251217162734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	911030s1989 mx 000 0 spa u
040 ## - CATALOGING SOURCE
Original cataloging agency	clsautm
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	K87 3a ed.
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip,
Dates associated with a name	1931-
9 (RLIN)	989
245 10 - TITLE STATEMENT
Title	Dirección de mercadotecnia :
Remainder of title	análisis, planeación y control /
Statement of responsibility, etc.	Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement	3a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	México :
Name of publisher, distributor, etc.	Diana,
Date of publication, distribution, etc.	1989.
300 ## - PHYSICAL DESCRIPTION
Extent	622 p.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Versión original en inglés: Marketing management : analysis, planning and control. Traducción de Andrés M<U+00AA> Mateo.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ANALISIS DE MERCADO
9 (RLIN)	15694
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
Source of heading or term
9 (RLIN)	29

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Bodega	BIBLIOTECA CAMPUS PROVIDENCIA	BIBLIOTECA CAMPUS PROVIDENCIA	01.11.1998		658.802 K87 3a ed.	UTEML10043606	08.03.2024	c 1	08.03.2024	LIBRO MISCELANEA
				Bodega	BIBLIOTECA CAMPUS PROVIDENCIA	BIBLIOTECA CAMPUS PROVIDENCIA	01.11.1998		658.802 K87 3a ed.	UTEML10043607	08.03.2024	c 3	08.03.2024	LIBRO MISCELANEA