Marketing management (Registro nro. 3018)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a22001817ar4500 |
| 001 - CONTROL NUMBER | |
| control field | 3018 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251217162734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900831s1988 us 00000 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | clsautm |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | K87 6a ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 989 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | analysis, planning, implementation, and control / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 776 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ANALISIS DE MERCADO |
| 9 (RLIN) | 15694 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Source of heading or term | |
| 9 (RLIN) | 29 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.802 K87 6a ed. | UTEML10043612 | 08.03.2024 | c 1 | 08.03.2024 | LIBRO MISCELANEA | |||||
| Bodega | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.802 K87 6a ed. | UTEML10043613 | 08.03.2024 | c 2 | 08.03.2024 | LIBRO MISCELANEA |