Marketing turístico / (Registro nro. 35175)
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| 000 -LIDER | |
|---|---|
| fixed length control field | 01104nam a22002897ar4500 |
| 001 - NUMERO DE CONTROL | |
| control field | 35175 |
| 003 - IDENTIFICADOR | |
| control field | UTEM |
| 005 - FECHA Y HORA ULTIMA TRANSACCION | |
| control field | 20251217162734.0 |
| 008 - ELEMENTOS DE LONGITUD FIJA - INFORMACION GENERAL | |
| fixed length control field | 170705s2015 sp 00010 spa d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788490352922 |
| 040 ## - FUENTE DE CATALOGACION | |
| Original cataloging agency | clsautm |
| Transcribing agency | clsautm |
| 082 00 - CLASIFICACION DECIMAL DEWEY | |
| Classification number | 658.83 |
| Item number | M345 6a ed. |
| 245 00 - TITULO | |
| Title | Marketing turístico / |
| Statement of responsibility, etc. | Philip Kotler, John T. Bowen y James C. Makens ; traducción Gestión Editorial avanzada. |
| 250 ## - EDICION | |
| Edition statement | 6a ed. |
| 260 ## - PIE DE IMPRENTA | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - DESCRIPCION FISICA | |
| Extent | xxi, 682 p. |
| 500 ## - NOTA GENERAL | |
| General note | Versión original en inglés: Marketing for hospitality and tourism. |
| 505 0# - NOTA DE CONTENIDO | |
| Title | Parte I. Comprensión del proceso de marketing turístico; Parte II. Identificación de oportunidades y diseño de una estrategia de marketing; Parte III. Desarrollo del marketing mix para turismo; Parte IV. Gestión del marketing turístico. |
| 650 #4 - MATERIA GENERAL | |
| Topical term or geographic name entry element | MARKETING TURISTICO |
| 9 (RLIN) | 21803 |
| 700 1# - AUTOR PERSONAL (ENTRADA SECUNDARIA) | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 989 |
| 700 1# - AUTOR PERSONAL (ENTRADA SECUNDARIA) | |
| Personal name | Bowen, John T. |
| 9 (RLIN) | 87138 |
| 700 1# - AUTOR PERSONAL (ENTRADA SECUNDARIA) | |
| Personal name | Makens, James C. |
| 9 (RLIN) | 87139 |
| 904 ## - ADMINISTRATIVO RESPONSABLE | |
| Nombre | Rosana |
| 905 ## - CODIGOS Y NUMEROS | |
| a | 21082-BB |
| 907 ## - BIBLIOTECARIO RESPONSABLE | |
| Nombre | Claudia |
| 942 ## - TIPO DE ITEM (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | LIBRO |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Total renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 658.83 M345 6a ed. | UTEML71002104 | 09.03.2024 | c. 1 | 09.03.2024 | LIBRO | Entregado: Julio/Ana. 029/2017 | |||||||
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 2 | 658.83 M345 6a ed. | UTEML71002105 | 20.08.2024 | c. 2 | 09.03.2024 | LIBRO | Entregado: Julio/Ana. 029/2017 | 1 | 12.08.2024 |