Investigación en mercadotecnia : (Registro nro. 4252)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00726nam a22002177ar4500 |
| 001 - CONTROL NUMBER | |
| control field | 4252 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261013145013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 891017s1987 mx a 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | clsautm |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | S371 2a ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schoner, Bertram |
| 9 (RLIN) | 17324 |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación en mercadotecnia : |
| Remainder of title | sistemas de información y toma de decisiones / |
| Statement of responsibility, etc. | Bertram Schoner, Kenneth P. Uhl. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Limusa, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 626 p. : |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Versión original en inglés: Marketing research: information systems and decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ESTUDIOS DE MERCADO |
| 9 (RLIN) | 11580 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Source of heading or term | |
| 9 (RLIN) | 29 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Uhl, Kenneth P. |
| 9 (RLIN) | 17325 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.83 S371 2a ed. | UTEML10039176 | 08.03.2024 | c 1 | 08.03.2024 | LIBRO | |||||
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.83 S371 2a ed. | UTEML10039177 | 08.03.2024 | c 2 | 08.03.2024 | LIBRO |