Posicionamiento / (Registro nro. 6075)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a22002291ar4500 |
| 001 - CONTROL NUMBER | |
| control field | 6075 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125064605.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960909s1989 sp 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | clsautm |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | R559 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 9 (RLIN) | 17112 |
| 245 10 - TITLE STATEMENT | |
| Title | Posicionamiento / |
| Statement of responsibility, etc. | Al Ries, Jack Trout |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. rev. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 155 p. |
| 500 ## - GENERAL NOTE | |
| General note | trad. Gloria Presa Ampudia. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | POSICIONAMIENTO [PUBLICIDAD] |
| 9 (RLIN) | 19583 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Source of heading or term | |
| 9 (RLIN) | 29 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 9 (RLIN) | 19584 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Paulina |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Claudia |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.827 R559 | UTEML10039112 | 08.03.2024 | c 1 | 08.03.2024 | LIBRO | |||||
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.827 R559 | UTEML10039114 | 08.03.2024 | c 3 | 08.03.2024 | LIBRO | |||||
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.827 R559 | UTEML10039115 | 08.03.2024 | c 4 | 08.03.2024 | LIBRO | |||||
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.827 R559 | UTEML10039116 | 08.03.2024 | c 5 | 08.03.2024 | LIBRO | |||||
| Colección Pregrado | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 01.11.1998 | 658.827 R559 | UTEML10039117 | 08.03.2024 | c 6 | 08.03.2024 | LIBRO |