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Entrada Topical Term
Número de registros utilizados en: 2
001 - CONTROL NUMBER
- control field: 18475
003 - CONTROL NUMBER IDENTIFIER
- control field: UTEM
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20241116193440.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 241116|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: UTEM
- Transcribing agency: UTEM
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: MARKETING
- General subdivision: CASOS
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (UTEM)5169: Kinnear, Thomas C., 1943- 984, Investigación de mercados :, 1994.