@book{1923,
	author = {Stanton, William J. and Etzel, Michael J.},
	title = {Fundamentos de marketing},
	publisher = {McGraw-Hill},
	year = {c1992},
	address = {México},
	edition = {5a ed. en español},
	note = {16355-95 c.14 : Perdido y Repuesto por 6a ed. Reg. 22986-97 c.38}
}