@book{20371,
	author = {Nogueira Cobra, Marcos Henrique},
	title = {Marketing de servicios},
	publisher = {McGraw-Hill/Interamericana,},
	year = {2000},
	address = {Bogotá:},
	edition = {2a ed.},
	note = {Traducción: Germán Alberto Villamizar; revisión técnica: Alberto Narváez Rozo}
}