<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing uno a uno</title>
    <subTitle>perspectiva de una clínica dental</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Venegas Espinoza, Nelly Marlene</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Pérez Crignola, Patricia Alejandra</namePart>
    <namePart type="date">prof. guía</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cl</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Santiago</placeTerm>
    </place>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>138 h.</extent>
  </physicalDescription>
  <tableOfContents>Cap. I: Marco teórico; Cap. II: Servicio de salud; clinica dental; Cap. III: Clinica dental "Inprodent"; Cap. IV: Propuesta para el mejoramiento del servicio sobre la base del marketing 1x1 para inprodent.</tableOfContents>
  <note>Trabajo de titulo (Ingeniero Comercial ) -- Universidad Tecnológica Metropolitana, 2002</note>
  <subject authority="">
    <topic>CLINICAS DENTALES</topic>
    <topic>MARKETING</topic>
  </subject>
  <subject authority="">
    <topic>INPRODENT (CLINICA DENTAL)</topic>
    <topic>MARKETING</topic>
  </subject>
  <classification authority="">SUTEM V455/2002</classification>
  <recordInfo>
    <recordContentSource authority="marcorg">UTEM</recordContentSource>
    <recordCreationDate encoding="marc">020422</recordCreationDate>
    <recordChangeDate encoding="iso8601">20241116195241.0</recordChangeDate>
    <recordIdentifier>21917</recordIdentifier>
  </recordInfo>
</mods>
