@book{23809,
	author = {Hawkins, Del I. and Best, Roger J.},
	title = {Comportamiento del consumidor.},
	publisher = {McGraw-Hill Interamericana,},
	year = {2004.},
	address = {México :},
	edition = {2a ed.},
	note = {Versión original en inglés: Consumer behavior: building marketing strategy.}
}