Kotler, Philip,  1931- <br/><br/>
Marketing management  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 6th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1988. 
 - xxi, 776 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ANALISIS DE MERCADO<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802  / K87 6a ed.