@book{36424,
	author = {Soto Quezada, Francisca and Zahn Miranda, Hildegard},
	title = {Análisis exploratorio descriptivo de las estrategias de marketing :},
	year = {2018.},
	address = {Santiago,},
	url = {https://sibutemdig.utem.cl/handle/123456789/4590}
}