@book{4252,
	author = {Schoner, Bertram and Uhl, Kenneth P.},
	title = {Investigación en mercadotecnia :},
	publisher = {Limusa,},
	year = {1987.},
	address = {México :},
	edition = {2a ed.},
	note = {Versión original en inglés: Marketing research: information systems and decision making.}
}