@book{5169,
	author = {Kinnear, Thomas C., and Taylor, James R.,},
	title = {Investigación de mercados :},
	publisher = {McGraw-Hill,},
	year = {1994.},
	address = {Santafé de Bogotá :},
	edition = {4a ed.},
	note = {Traducción de Gloria Elizabeth Rosas Lapetegui, Marco Antonio Tiznado Santana.}
}