@book{7450,
	author = {Kinnear, Thomas C., and Taylor, James R.,},
	title = {Investigación de mercados.},
	publisher = {McGraw-Hill,},
	year = {1998.},
	address = {Santafé de Bogotá :},
	edition = {5a ed.},
	note = {Versión original en inglés: Marketing research: an applied approach.}
}