@book{7642,
	author = {Kotler, Philip, and Armstrong, Gary},
	title = {Mercadotecnia},
	publisher = {Prentice-Hall Hispanoamericana,},
	year = {1996},
	address = {México:},
	edition = {3a ed.},
	note = {trad. Pilar Mascaró Sacristán; rev. técnica Marcela Benassini Félix}
}