000 00606nam a22002291ar4500
001 6075
005 20250125064605.0
008 960909s1989 sp 000 0 spa d
040 _aclsautm
082 1 4 _a658.827
_bR559
100 0 _aRies, Al
_917112
245 1 0 _aPosicionamiento /
_cAl Ries, Jack Trout
250 _a2a ed. rev.
260 _aMadrid :
_bMcGraw-Hill,
_c1989.
300 _axix, 155 p.
500 _atrad. Gloria Presa Ampudia.
650 4 _aPOSICIONAMIENTO [PUBLICIDAD]
_919583
650 7 _aMARKETING
_2
_929
700 1 _aTrout, Jack
_919584
904 _aPaulina
907 _aClaudia
999 _c6075
_d6075