Marketing de servicios (Registro nro. 20371)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01715nam a22003137a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20371 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125064606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981101s2000 ck 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9584101188 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UTEM |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | ck |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | N778 2a ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nogueira Cobra, Marcos Henrique |
| 9 (RLIN) | 18767 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de servicios |
| Remainder of title | estrategias para turismo, finanzas, salud y comunicación / |
| Statement of responsibility, etc. | Marcos Henrique Nogueira Cobra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá: |
| Name of publisher, distributor, etc. | McGraw-Hill/Interamericana, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 255 p. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte 1: Conceptos para comprender el área de servicios; Parte 2. Administración de la demanda de servicios; Parte 3. Estrategias de retención de clientes. Valor percibido, gerencia de expectativas y calidad; Parte 4. Estrategias de precio, distribución y comunicación; Parte 5. Modalidades del marketing de servicios |
| 500 ## - GENERAL NOTE | |
| General note | Traducción: Germán Alberto Villamizar; revisión técnica: Alberto Narváez Rozo |
| 592 ## - | |
| -- | libros |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EMPRESAS DE SERVICIOS |
| 9 (RLIN) | 38665 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Source of heading or term | |
| 9 (RLIN) | 29 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Rosana |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Carlos |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSAC |
| -- | Colecc. Reserva |
| 3 | 658.8/C657/2a ed. |
| 6 | 48549-2004 |
| 5 | UTEML50047944 |
| 4 | CO: DISEÑO/Entregado: Septiembre/Ana. 133/2004 |
| 8 | 20040715 |
| -- | Consulta Sala |
| h | c.1 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSAC |
| -- | Colecc. Reserva |
| 3 | 658.8/C657/2a ed. |
| 6 | 48550-2004 |
| 5 | UTEML50047943 |
| 4 | CO: DISEÑO/Entregado: Septiembre/Ana. 133/2004 |
| 8 | 20040715 |
| -- | Reg.-Reserva |
| h | c.2 |
| -- | Administrative |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| m | LIBRO |
| 1 | BSAC |
| -- | Colecc. Reserva |
| 3 | 658.8/C657/2a ed. |
| 6 | 48551-2004 |
| 5 | UTEML50047946 |
| 4 | CO: DISEÑO/Entregado: Septiembre/Ana. 133/2004 |
| 8 | 20040715 |
| -- | Reg.-Reserva |
| h | c.3 |
| -- | Administrative |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bodega | BIBLIOTECA CAMPUS CENTRAL | BIBLIOTECA CAMPUS CENTRAL | 15.07.2004 | 658.8 N778 2a ed. | UTEML50047944 | 09.03.2024 | c.1 | 09.03.2024 | LIBRO | CO: DISE"NO/Entregado: Septiembre/Ana. 133/2004 | |||||
| Bodega | BIBLIOTECA CAMPUS CENTRAL | BIBLIOTECA CAMPUS CENTRAL | 15.07.2004 | 658.8 N778 2a ed. | UTEML50047943 | 09.03.2024 | c.2 | 09.03.2024 | LIBRO | CO: DISE"NO/Entregado: Septiembre/Ana. 133/2004 | |||||
| Bodega | BIBLIOTECA CAMPUS CENTRAL | BIBLIOTECA CAMPUS CENTRAL | 15.07.2004 | 658.8 N778 2a ed. | UTEML50047946 | 09.03.2024 | c.3 | 09.03.2024 | LIBRO | CO: DISE"NO/Entregado: Septiembre/Ana. 133/2004 |