Marketing emocional. (Registro nro. 36228)
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| 000 -LIDER | |
|---|---|
| fixed length control field | 01157nam a22002897ar4500 |
| 001 - NUMERO DE CONTROL | |
| control field | 36228 |
| 003 - IDENTIFICADOR | |
| control field | UTEM |
| 005 - FECHA Y HORA ULTIMA TRANSACCION | |
| control field | 20241216144633.0 |
| 008 - ELEMENTOS DE LONGITUD FIJA - INFORMACION GENERAL | |
| fixed length control field | 180530s2001 cl 00010 spa d |
| 020 ## - ISBN | |
| International Standard Book Number | 8480886544 |
| 020 ## - ISBN | |
| International Standard Book Number | 9788480886543 |
| 040 ## - FUENTE DE CATALOGACION | |
| Original cataloging agency | clsautm |
| Transcribing agency | clsautm |
| 082 00 - CLASIFICACION DECIMAL DEWEY | |
| Classification number | 658.812 |
| Item number | R656 |
| 100 1# - AUTOR PERSONAL PRINCIPAL | |
| Nombre personal | Robinette, Scott |
| 9 (RLIN) | 88973 |
| 245 10 - TITULO | |
| Title | Marketing emocional. |
| Remainder of title | El método de Hallmark para ganar clientes para toda la vida / |
| Statement of responsibility, etc. | Scott Robinette, Claire Brand y Vicki Lenz ; traducido por Betty Trabal. |
| 260 ## - PIE DE IMPRENTA | |
| Place of publication, distribution, etc. | Santiago : |
| Name of publisher, distributor, etc. | Planeta, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - DESCRIPCION FISICA | |
| Extent | 237 p. |
| 500 ## - NOTA GENERAL | |
| General note | Versión original inglesa: Emotion marketing. The Hallmark way of winning customers for life. |
| 505 0# - NOTA DE CONTENIDO | |
| Title | Primera parte. ¿Por qué funciona el marketing emocional?; Segunda parte. ¿De qué trata el marketing emocional?; Tercera parte. ¿Cómo poner a trabajar el marketing emocional?. |
| 650 #7 - MATERIA GENERAL | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | ESTRATEGIA Y TECNICA |
| Source of heading or term | |
| 9 (RLIN) | 5734 |
| 650 #4 - MATERIA GENERAL | |
| Topical term or geographic name entry element | RELACIONES CON LOS CLIENTES |
| General subdivision | ESTRATEGIA Y TECNICA |
| 9 (RLIN) | 2868 |
| 700 1# - AUTOR PERSONAL (ENTRADA SECUNDARIA) | |
| Personal name | Brand, Claire |
| 9 (RLIN) | 88974 |
| 700 1# - AUTOR PERSONAL (ENTRADA SECUNDARIA) | |
| Personal name | Lenz, Vicki |
| 9 (RLIN) | 88975 |
| 904 ## - ADMINISTRATIVO RESPONSABLE | |
| Nombre | Rosana |
| 907 ## - BIBLIOTECARIO RESPONSABLE | |
| Nombre | Claudia |
| 942 ## - TIPO DE ITEM (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | LIBRO |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Estantería Abierta | BIBLIOTECA CAMPUS PROVIDENCIA | BIBLIOTECA CAMPUS PROVIDENCIA | 1 | 658.812 R656 | UTEML72001430 | 27.11.2025 | 19.11.2025 | c. 1 | 09.03.2024 | LIBRO | Entregado: Junio/Ana. 033/2018 |